SEO (Search Engine Optimization): What is it? Why is it important? And how does it affect your LinkedIn Profile?


Habeba Ahmed

Are you at the start of your journey? Want more traffic to boost your website or LinkedIn profile? Want to expand your target audiences and earn more revenue or get your dream job? Maybe you heard about SEO but didn’t know what it is or how you do it? Well, you’ve come to the right place.

Read out to find out more about the importance of SEO.

What’s SEO/ Search Engine Optimization?

Well, SEO stands for ‘Search Engine Optimization. In simple words, it means the process of improving your site to increase its visibility when people search for services or products related to your business on Google, LinkedIn, or any other search engine.

By means it’s getting traffic from free, organic, editorial, or natural search results in search engines.

It aims to improve your website’s position on search results pages. Remember, the higher the website is listed, the more people will see it. And here, we will show you some of the benefits of SEO.

  • It boosts your credibility.
  • It doesn’t have to cost you anything.
  • It can help you reach more people.
  • Improves your website usability.

Well, now let’s move to the vital part here, which is the importance of SEO on LinkedIn.

Well, your LinkedIn profile is more than just a social media platform, a job search site, or even an online resume.

Over the years, it has proven its reputation as one of the most invaluable tools for personal branding and professional networking.

With more than 800 million members worldwide, it is a great place to meet and engage with industry experts and like-minded people, which can benefit your career.

For this reason, having a robust LinkedIn profile is extremely important. And this is where SEO comes into play.

You might think that SEO stands only for digital marketing or business-related. But its power is far, way beyond that.

Simply SEO is the critical component of anything online when it comes to visibility.

It would be best to place keywords on any of your online pages so your target audience can easily find you.

This also applies to your LinkedIn profile. It enhances your discoverability, allowing your profile to appear more often in a potential employer’s search results for relevant positions.

This article will share some critical SEO tips to help you improve your LinkedIn profile for maximum exposure.

  • Fill out your profile completely:

The more you fill your LinkedIn profile, the better your chance of being found and the more connections you will get.

  • Always use crucial keywords:

If you have been in the digital marketing world, you probably already know that keywords play a critical role in SEO. You need to add keywords throughout your content to drive traffic to your website. You have to apply the same strategy on your LinkedIn. Adding relevant keywords throughout your profile can increase your chances of getting found and known by potential connections or employers. Come up with a list of words or terms that a recruiter looking for someone like you might use when searching. For example: if you want to be Number 1 for LinkedIn to always find you, you MUST use crucial keywords that will automatically put you on the top profiles in your career or industry.

  • Expand your network:

Don’t forget that the more connections you get, the easier it will be for a recruiter to find you.

  • Publish or share content continuously:

Always try to share or post content relevant to your career continuously; you can either post an original article you created, a blog, industry news, or even personal stories that are relatable to your target audience. Doing this will make your content be discovered easily.

  • Participating in Groups:

LinkedIn Groups are filled with industry experts and individuals who are sincerely interested in interacting with and helping others.

And to take advantage of LinkedIn groups, try to join active groups, and have experts related to your industry.

  • Headlines:

Customizing your heading is not only crucial for SEO, but it’s also an essential part of your brand. As LinkedIn automatically populates your headline with your current or most recent position – however, you have the option to customize it.

  • Endorsements and recommendations:

As mentioned earlier, keywords are crucial for SEO. And one of the most effective ways to integrate keywords into your profile is to make use of the skills and endorsements section, where you can list up to 50 skills.

Taking advantage of this field allows you to show your audience what you are best at. In addition, you’re letting your connections endorse you for your skills, which can serve as proof that you’re good at what you do. Also, it can help you appear in LinkedIn searches, and profiles with more endorsements are ranked higher in the search results.

  • Customize your LinkedIn URL:

LinkedIn allows you to personalize your URL, changing it from the automated URL, which is usually quite long and contains a random assortment of numbers. You can add it to your email signature, business cards, and other marketing material. Taking advantage of this feature can make it easier for people who know you to find you.